No words, voices or music. Just one domain and some footprints. This is a perfectly executed advertising concept. Simple, clean and resonant. And no, we’re not promoting war here. If you’re in any way offended by this post, you’re on the wrong blog.

Jim is a father, husband, copywriter, daydreamer and founder of smashcommunications. You can follow him on Twitter at @smashadv

Write. Because you must.
Reciprocal Love / Understanding RT in Twitter

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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