I like Mentos foray into gum. This particular flavor is advertised as 'First Base Gum' on weather.com. And while this spot is a little freaky – something about it works. It sticks.
Jim is a father, husband, copywriter, daydreamer and founder of smashcommunications. Follow him on Twitter at @smashadv And for the record, he and his wife @tinamitchem used to kiss exactly like this back in the day.