When I first threw myself into Social Media in December 2008, it was like an epiphany. But not a clear epiphany that you get when you see yourself in the eyes of your child, or when you discover what it is you're supposed to do with your life – more like a rush of adrenaline that unlocks something in your brain that says "OMG – this is going to change things!"
Here's what SM is to me – a communications platform unlike anything the world has seen. It's real time collaboration without any borders. It's connecting with human beings whom you'd otherwise live your entire life without knowing *about,* much less knowing. In essence, Social Media is base of the steep upward curve of human communication. It's only going to get better, or rather easier, to connect to each other going forward. That's my epiphany.
But epiphanies don't usually pay the bills. I needed to figure out how to apply SM to commercial applications. So I listened and engaged and paid attention to people who are a lot smarter than me – and you know what? It seems like we're all trying to figure out whether (and how) SM really applies to big business, small business, B2B, NFP, etc. etc. It's been my observation this past year that every business can benefit from Social Media. After all, it's just a device of advanced communications, right?
So my question is this – instead of trying to figure out which industries might benefit, name one that *wouldn't.* In considering this recently, it caused me to think critically about a wide range of industries and how they communicate with (and to) their constituencies. Now it's your turn. Betcha you can't think of anything.
Q: What industry doesn't really stand to benefit from Social Media? Why?