The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
