(click image for larger view) So last week I was looking at some photojournalism on Haiti via Boston.com, and came across this picture. In an instant, the appeal appeared. No, this isn't a real ad for the Red Cross. It's the result of a two frustrated humans who wish they could do more. But even though it isn't an official ad, if you're so moved, we encourage that you consider giving generously to support the human disaster in Haiti by…
A slightly facetious look at Social Media ROI. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
For too long advertising copywriters have taken a backseat to designers, artists, directors, traffic coordinators, programmers, IT people, researchers and oh yes, account execs. Sure, we like our offices dimly lit. Yes, we do our best work *outside* of the conference room. And many of us do like to work in our underwear. But thanks to Social Media (SM) and Twitter, the worm has turned. While it seems that everyone is scrambling to ‘define’ Twitter or figure out a way…
Nude in Public.
This morning I made a comment on a blog that resulted in some strange and beautiful private dialogue. First, here's the blog. For those who don't know them, Wray Ward owns 'advertising' in Charlotte. Sure, there are a couple of other agencies that bill MANY tens of millions annually, but WW is pretty much synonymous with advertising in Charlotte. That's all I know about them. I once interviewed there, but nothing ever came from it. Which is cool in retrospect…