Beck once sang, “Time is a piece of wax.” I have no idea what that means. But I do know that time is a bitch. One day turns into the next, and suddenly you’re in your 40s. If you’d been paying attention, you would have noticed that time has a way of sneaking up on you. And if you had really been paying attention, you would have also noticed the battle going on for your every waking moment. We go…
When I first joined Twitter in the fall of 2008, my handle was @smashadv and my profile picture had me holding an orange in front of my face. It was a throw away shot from a photoshoot for a campaign I was working on. The image worked for me in the social spaces since I was only testing the waters and didn’t want to reveal too much about myself. I was playing it safe and all. Sometime in the summer…
Recently, Kohl’s department store issued a contest to every school in America via Facebook that resulted in the worst use of social media to date.
The following is a (long) transcript from an online conversation I had with a group of writers who belong to a national organization. They asked if I could help them understand social media to better use it for self-promotion and to grow audiences.
Facebook probably knows way more about your lifestyle than you’re comfortable with. But relax, it’s all good.
Imagine for a moment that tomorrow everything blinked off. All sense of normalcy gone. No Internet. No phone. No electricity. Nothing. But darkness. What would you do? Well, if you’re not throwing yourself out of a window in panic or looting the local electronics store (duh), your next step would be to start doing whatever is necessary to survive. Things like hunting for food, finding water, and gathering firewood. But then what? Well, you’d probably reach out to others. That’s right, you’d turn to your…
