I love music. And live music has been a thing for me since I was a boy. The intimacy with the artists. The energy of the crowd.

It sucks not having that option as the COVID-19 virus makes its way across the planet. But who knows if we’ll ever go back to the way it was before? Packed concert halls and arenas with people bouncing and dancing and banging into each other in a joyous expression just seems like a bad idea right now. Maybe forever.

But not having live music sucks. So I propose we expand live music to everyone. Real live music. At home or in small groups with artists playing and interacting with us throughout the show. 

Here’s how it might work (and I’m just spitballing here so …): 

  1. A subscription-based service that provides live performances by artists from across the musical spectrum across the globe via an app. 
  2. Subscribers use a genre-based channel selector to tune in. Acts that would normally tour will now perform in empty studios for a live online audience. 
  3. Subscribers can pay per-show, or at a monthly rate that gets them into more shows (or all shows). 
  4. The app will sell advertising to generate a robust primary revenue stream. Trust me, there’s a LOT of revenue in advertising as long as there are eyeballs. 
  5. Revenue will be split between A) artists, B) app manager/developers, and C) studios where the live shows take place. And of course we can include special events and revenue splits that help causes which aid our communities. 
  6. The app will feature high engagement functionality. Imagine artists and fans engaging between songs. There could also be a subscription level featuring more intimate artist engagement (think backstage passes, or meet and greets.) I mean if we can add up to 300 people on a Zoom call, we can make a video wall of live fans for the artists to see and engage with during these performances. 

I realize that NOTHING will replace live performances with live audiences. But we can’t wish for things to be different. Maybe we go back to the way it was one day. Maybe we don’t.

Bottom line is that no live music is simply not an option. So I say let’s adjust appropriately using the tools of technology that we have in our hands, and the creativity that we have in our hearts and get this done. 

Sure, it’s a pipe dream, but who knows. We’re all adapting to new lifestyles at the moment. And yes, I realize there are live shows happening now for home viewing—and that’s great. There are even people congregating on existing social channels through a love of music and it’s beautiful.

Someone needs to spearhead this idea. I’m happy to help in any way.

You can’t stop art.



We Get Through This Together
Courage to Take Control

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.