Not everyone is creative. Some people are sharers. Consumers. Distributers. It’s ok. It’s not all that to be creative anyway.

And before I get bitch slapped, yes, creativity is innate in all of us. It’s not like an exclusive club reserved for people with nose rings and purple hair. So yes, even if you consume and share way more than you actually create, you’re still technically creative so … [holds hands out in front of him]

But I’m going to guess that creativity isn’t the same for everyone.

Some people have a playful little puppy inside of them that sleeps most of the time and when it is awake, it frolics around in their heart like it’s chasing butterflies in a meadow. It’s fun. Inspiring. That rush of creativity feels great when it comes alive.

But for others of us, creativity is a beast that constantly paces. It doesn’t care that you have to balance art and commerce in order to survive in the world. It’s relentless and violent with spark. If you don’t acknowledge it, it begins to frantically claw at you from the inside. And the more you ignore it to focus on other things, or to become more of a consumer and distributor, the angrier it gets.

No, it’s not all that to be creative. For some of us, creating is all consuming. So consume and share away. Consider yourself lucky.





Sustainable Marketing Explained, Part 3
Life in the Fast Lane

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.