So many great lines in this spot. But my fave is “No rain…no rainbow.” I didn’t want to like this campaign when it launched, but it’s grown on me.

Jim is a father, husband, copywriter and founder of You can find him on Twitter @smashadv

Empowering the Sheep
Hip, Hip...Jorge!

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.