Evidently, the really smart people are working on the Old Spice account. Wow. If this ad had run during the Super Bowl, Betty White is an afterthought. 

Jim is a father, husband, copywriter and founder of smashcommunications, llc. You can find him on Twitter @smashadv 

The Parable of Social Media
The Parable of Social Media

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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